The Transformation of Aspiration

I just read John Sumser’s HRCarnival: Forecast Edition on and this video closed out his article. 

It’s a video from ad agency Leo Burnett that could interest anyone but is particularly useful for seeing the big socioeconomic change running through our society and culture. Themes from this years’ headlines feature prominently, including Occupy Wall Street, Smartphone usage and the rise of daily deals.


Via and Leo Burnett’s Humankind series