“ Scrybeâ„¢ is a groundbreaking online organizer that caters to todayÂ´s lifestyle in a cohesive and intuitive way.” -Scrybe home page.
The much anticipated Scrybe online personal organizer has launched their beta today. I’m writing about it here for two reasons. First, who isn’t interested in ways to be more productive? As far as tools go, the quality of the axe you swing does make a difference, even if the skill of the operator is more important. Second, it’s a great example of how you might use savvy online marketing techniques to promote your effort (be it a recruitment campaign, local, national, or even international, hello world, launch) as Scrybe is going for.
Scrybe made all the cool watcher lists due to a knock-your-socks-off video that they circulated on video sharing sites like YouTube. The video has been described as a savvy use of modern online marketing. Take a look at their home page and all the ‘A list’ blogger testimonials and it’s pretty obvious that Scrybe made the blogging digerati a key part of their social media marketing plan as well. Call it what you want: guerrilla marketing, word-of-mouth-marketing, buzz marketing, social media marketing, social media optimization. Whatever! I’m calling it a great example of how to make a ton of people aware of your stuff so that they’ll want to someday buy your stuff when you’ve got a budget of…well, pretty much nothing. Judge for yourself.
Remember folks, this is only the launch of Scrybe’s beta – not the final product. If you’ve watched the video, you’ll get an idea of how their use of the latest web technologies (like Ajax) are used to create what would appear to be, highly functional and useful tools.
Useful tools eh?
OK, here are a couple that make my list. Offline sync, once the Achilles’ heel of web based programs, is handled with aplomb, as are paper output modes designed to appeal to the luddite or PDA Hipster in all of us. And it all looks easy to use – dare I say it – even enjoyable to use.
So here’s the thing. I’m always on the hunt for better ways to organize my life (I use David Allen’s framework). Yes, sometimes my lust for new tools even outweighs my desire for productivity itself. But, never for long, and I’m quick to apply a .22 to the head of any self described productivity tool if it gets in my way. For now, I’ve signed up to be part of the beta with about four different e-mails in hopes of getting in on the action. So far, I haven’t heard a peep from Scrybe. I imagine this blog post might help. At least it will if Scrybe is as up on their social media marketing as they appear to be. Because if they are, they’re monitoring the blog buzz on their launch right now and they’ll see this. So, what are you waiting for Scrybe? I can’t write my review until you give me the keys.
[tags]iScrybe, iScrybe.com, Organizer, Calendar, PIM, Personal Information Manager, Life Hacks, GTD, Getting things done, Time Management, To-do Lists, PowerLists, ThoughtPad, Social Media Optimization, Social Media Marketing, Interactive Marketing[/tags]
Newsvine is a news website where users, or citizen reporters, contribute blog like posts or more traditional news stories to the Newsvine site and community. Notice that I said community – this is not a typical passive experience news site. Like Digg.com, users vote and comment on stories. The amount of votes and comments a story receives determines the overall visibility of your story. Highly popular stories make the front page – other stories never see the light of day. The user generated content is built around a complete, and non-programmed feed from the Associated Press news service. The sheer number of AP stories is really staggering – we’re used to content programmers at media outlets whittling this content down to bite-size morsels for us. I believe Newsvine also features ESPN content.
As you can imagine, the fact that you have full access to the AP wire is both a good and bad thing, but it’s clear that the purpose of the AP content is to give people fodder to have conversations around. That’s the real point of Newsvine. The action is in the conversation that takes place between the readers and author, and reader to reader. You participate in Newsvine by reading, commenting, voting on stories, and writing your own stories. You can also ‘seed’ Newsvine by publishing story excerpts from interesting web sites and stories that you read elsewhere on the net. For example, you’re reading your local online newspaper and there is an interesting story on rising crime rates. By putting a piece of that story on Newsvine others will then come to know about the story, and just like AP, or user generated stories, people ‘on the vine’ can vote your story ‘up the vine,’ and comment.
One thing that makes Newsvine so fun to use is the tools they give users to interact. There are many taken from different successful communication, web, or social media sites. You can make friends, chat, e-mail, create watch lists, and more. What’s really different though are the tools that let you track your interactions and contributions. For example, it’s really easy to return to Newsvine and check on how people reacted to a comment you made on a story. You can track authors, stories, comments, geographic regions, the list goes on. It all brings you closer to the news and the people who are writing it and reacting to it. I’m not even a big news consumer and there’s something about this service that is addictive.
The Internet marketer in Shannon and me is also fascinated by the triggers that cause people to react to content. I wrote a humorous comment on someone’s story last night and I had more votes (by far) on my comment than all the other comments. This was especially interesting to me because NO ONE in the conversation thread, the author or readers, acknowledged my comment. When you read the comments they were very much interacting and talking with each other – but not to me. Because of the Newsvine voting functionality, I learned that readers liked what I wrote, but I also found out that what I wrote did not induce a conversation. This is pretty powerful stuff for a blogger or marketer to learn, given that a major goal of both fields is to connect ideas and people and create a relationship that is relevant, engaging, and interactive.
Did I mention that it’s also just fun being part of the community? I’m enjoying the exercise of writing stories more in the voice of a reporter, vs. a blogger. The wider scope of the audience requires you to explain things in more general terms, which contrasts with a blog where you can assume readers have some interest and expertise in your subject matter to begin with. Except for general purpose blogs like Julians.name that’s aren’t about anything at all (apologies to Seinfeld).
Shannon and I are excited by the opportunity to expose a new audience to our blogs while also connecting with writers and people we might not otherwise find in the blogosphere. We have already seen some lift in traffic on our blogs from the stories we’ve posted on the vine. That was true even before we made it out of the Greenhouse which is impressive given the Greenhouse’s limited audience (more on the Greenhouse in a minute). It’s also yet another venue to increase our expertise in the emerging field of social media optimization (a useful term coined recently by Rohit Bhargava). BTW: Shan has published a couple of pieces on social media optimization, (SMO) on our online recruitment marketing blog EXCELER8ion. I originally used the term social network marketing (you’d never know I was a marketer) but fortunately Rohit’s term saved me from the most unfortunate use of the acronym SNM… Anyway, to wrap your head around SMO, think search engine optimization (SEO) type practices applied to social media like blogs, forums, wikis, Newsvine, RSS, MySpace, Flickr, etc. You can also check out the new wikipedia definition for a just-so description of SMO
Which is a perfect segue to explain our post title and the picture below. And you thought I’d never get to it. When you first start using Newsvine your stories don’t automatically appear everywhere on the vine. There’s a proving ground where you have to contribute stories, vote, comment, and otherwise interact with fellow users. People find new users by going to the Greenhouse (there’s a link on the left side navigation of the Newsvine web site). If they like your content, which includes anything you’ve written or ‘seeded’ from another news site, they vote for you. This voting, combined with all the other aspects of interaction (commenting, voting, etc.), eventually get you out of the Greenhouse and into the general community. Why didn’t they just call it the dog house? The message is clear, the more you interact and use ALL of the Newsvine features, the faster you climb the Greenhouse leaderboard and the quicker you get out. Not a bad way to teach people how to use the tools either. People on the top of the page are the closest to graduating to the general community. You’ll be shocked to learn that Shannon took this as our latest venue to compete. I started out way ahead of Shannon but within a day she was nipping at my heals in the Greenhouse, despite my head start. Very early this morning, while Shannon was sleeping, I staggered (careened even) down the halls of the vine, voting, seeding, commenting and even posting to see if I could push myself out of the Greenhouse. But, try as I might, I couldn’t get into the number one position – never mind out onto the vine. Not only that, while Shannon was sleeping, my voting for her stories inched her up a couple of spots (I’m taking full credit) so that we were right next to each other – with me on top, just as it should be. 😉 I took the screen shot shown above because I didn’t know how long it would stay that way. Good thing, because this morning when I logged in, you couldn’t find either of us in the Greenhouse. I guess this means that we’re bona fide members of the community now. It feels a little like graduating from Kindergarten and moving into grade school, sad, terrifying, and exciting all at the same time.
There’s even a revenue model thrown in for you budding authors out there. As Newsvine grows their advertiser base (something they’re still struggling with at present) you get compensated for the traffic you receive from the stories you publish on your column. I’m sure this won’t amount to much for most Newsvine contributors but you can expect some authors to make some real cash (the author receives 90% of the money from the ads that show up on their stories in their column – Newsvine gets 10%). Speaking of columns, here is Shannon’s.
P.P.S. Hey Shannon, the race is now on to increase our Vinacity. See you at the finish line.
Update Two things. First, it would be quite ironic, but now that we’re no longer in the Greenhouse, we don’t appear to be anywhere. Even areas where there wouldn’t appear to be ANY competition for our stories. Perhaps all our commenting, publishing, and voting DID get us in the dog house? Only time, and an even greater scouring of Newsvine help, will tell. Next, I had a thought for a feature. Just as we can vote on stories and comments, wouldn’t it be great if we could vote on specific written passages of a story? What a tremendous help it would be to the author to understand how their piece was received, was relevant, or which parts packed the most punch? It would be similarly useful to all Newsvine readers to see what parts of a story were considered to be of the highest import, or quality. It could work much like the Seed feature. The user would highlight the text that they wanted to vote on, or promote, and then hit a ratings or voting button. You could also place a visual indicator in the stories to show hot spots of the story. I’d call this feature ‘passages.’ There you go Mike, your next cool Newsvine feature.
Update September 5, 2006
The day after I wrote my last update my stories started making it out on the vine. Seems like it was probably just a database refresh ‘thang.’ Not only that, but I’m a ‘Featured Writer’ on the home page today and I’m also featured on the sports section.
Given the name of his flickr screen name I know he’s in my neck of the woods in South Florida so I click on his link so I can see the Fork theme in action. By the way, here’s another modified K2 theme I really like that I am now using on a blog I just started yesterday (it’s about my four kids and raising them as a part-time stay-at-home dad / part-time entrepreneur).
So SoFlaChris is also Chris::Wired . He blogs, he uses WordPress, and the modified K2 theme called Fork, and he has some of the same interests that Shannon and I have like Motorcycles (we used to have a 2002 HD Fatboy and lust after all sorts of other alternatives). He has a pic of his new VW golf on his site and I think about the VW GTi that I just sold a couple of months ago and how I really like the latest version . I notice he has a lot of stuff about weather on his blog. I have a blog called abigwind about hurricane protection. I notice Chris has recently been interviewed by the South Florida Sun-Sentinel about his home weather station. The article is no longer live in the Sun-Sentinel’s archives (they drop off after two weeks) but I find a cached version via Google – fun article. I need to link to his site from our hurricane blog.
Anyway, the guy who interviewed the blog author (Chris Maltese) for the Sun-Sentinel is the guy who I’ve corresponded with a number of times about hurricane related stories — Josh Frank , who writes their hurricane blog. Speaking of which, I STILL have to follow up on a prior story of mine that I had suggested Josh write as I now have a lot more information from an expert interview that I conducted with Dr. Tim Reinhold (the article I have to still write is about the efficacy of various plywood materials and the best methods of their installation). And though I haven’t had much of a chance to investigate it, Chris had a bunch of headlines on his blog that referred to Australia and New Zealand which made me think he may be from there. But, from reading his bio he sounds like a New Yorker so perhaps we don’t have Australia in common after all.
Weirdness…the virtual world of the blogosphere connects to real life in all sorts of interesting ways. A couple of months ago we discovered we were right down the road from a delightful fellow blogger who is in the recruitment space (jobs/employers/job seekers/stuff that supports same) that Shannon and I write about on via EXCELER8ion. I’m out of breath. That was a link-full now wasn’t it?
What’s the point?
Even though it’s my business to use blogs and other online tools to connect people I’m still amazed when it happens to me. I find it to be a very rewarding and compelling experience. Online tools like blogs, search engines and myriad other social networking sites can connect seemingly random (and not) people, interests, and data with each other and they can intersect in equally pleasing and random (and not) ways. Without my interest in blogs I would have not found Ami or Chris. I may never meet Chris but he knows about me now because I linked to him, and we are connected now. That may be the extent of it. With Ami, we eventually arranged dinner and had a great time (after all, there were pre-existing similar interests). Soon, Shannon and I will be out for our second dinner with Ami and we can’t wait. Perhaps he’ll even talk his wife into coming along on this round.
Shannon sent me an article today about how some highly popular bloggers are starting to see the limitations with the medium. I could identify with some of what the popular bloggers were saying. It’s easy to get carried away with ourselves when our ego runs roughshod over our original purposes for blogging. At least it is for me. But, most of the time (when I’m not being a wanker) I use my blogs to connect with people, to think more clearly, for therapy, for entertainment, to make money, to make connections in my head about indisciminate thoughts and ideas, to connect in a richer way with the life that I am participating in, to the community out there in the world that I want to be part of, to gain more expertise, to make new friends and professional associates, and more. And it’s not about dry humping your computer – the big wins come when we make connections in the real world.Â When I think about how blogs have enriched my life, both personally, financially and professionally, both online and offline I just can’t see much down side. I know these thoughts of mine (ramblings obviously) don’t seem particularly well articulated. And since this is my personal blog, and I allow myself the freedom to publish un-edited brain***** in this forum, I’ll let this go into the ether in the hope that it will inspire greater thinking on my part, and interaction with people like you, who surely have an opinion or some useful thoughts to add. Do let me know.
This is a work in progress so please tell me what you think about these points and add your own.
We all know that the rules have changed with branding lately. Brands are being democratized
by people amplifying their voice using blogs and social networking sites. Some throw stones in glass houses and others spread the good word like a new gospel.
But these disruptive technologies cut both ways. As these tools get further entwined in our lives, more and more of us will get up close and personal with ‘truthiness’ and transparency. Just like the companies that embrace this and prosper, WE will be OK if we handle ourselves with integrity. If we try to mislead, manipulate, and lie weâ€™ll be outed â€“ unmercilessly. These are the new rules and they apply to you and me, the individual brand.
These are some of the developing rules of your personal brand.
When you Jerry Maguire yourself you could score a touch down or you could get fired (or worse)
Be open and honest
Let go of control or get the hell out of the way of yourself
The company you keep tells of who you are as well
Find an editor for ‘you’
Don’t rush to judgment
Break all of these rules (and more) when it really matters.
1) Be yourself. This should be easy but it’s often not because we don’t think we’re cool or edgy enough. Why else did we wear bell bottom jeans or hip huggers – comfort? Being cool is about being comfortable with yourself even if your jeans aren’t in style.
2) Jerry Maguire. Jerry taught us that idealistic behavior is inspiring and sometimes ill advised when it’s a major departure from the ‘normal’ you. if you’re like Jerry all the time, then being a Jerry Maguire should be OK because your friends and your boss all accept you as such. But when you take on Jerry’s character in a moment of inspiration you may want to ask your best friends about your next online blockbuster before you hit the publish button. See rule number 6.
3) Be open and honest. Tell it like you see it. See rule number 6 and number 8.
4) Let go of control or get the hell out of the way of yourself. It’s easy for us to see another person’s blind spots, or our company’s weaknesses. It’s like falling off a log. We say things like ‘boy, that
was stupid,’ but it is much harder to do that with ourselves. Ever watch yourself on video? Does it make you squirm? This rule is about applying rule three (be open and honest) in a way that allows for the possibility that there’s another (perhaps even better) way to do or say something. Ask questions, seek understanding, put aside your personal beliefs and bias and try being someone else for a minute. Heck, give yourself a vacation from ‘you’ for a day and see where it gets you.
5) The company you keep tells of who you are as well. Who do work for? Who do you link to? What books are you reading and what music you are listening to? These are all common points of reference on blogs or MySpace pages. What do these choices say to your public about you?
6) Find an editor for ‘you’. Sometimes it’s Mom or Dad or your best friend. Your friends and family are the ultimate 360-degree feedback loop. Before you hit the publish button on something that is likely to be controversial ask a friend to read it over. Get some feedback and ask yourself if the ideas you are expressing are WHO you really are?
7) Don’t rush to judgment. How much stock should we put in a single blog post? Is it a singular definition and sum of your life, viewpoints and beliefs? I doubt it. Before you roast someone or something online in front of the world, maybe you should do some more research? Is the virtual you, really YOU?
8) Break all of these rules (and more) when it really matters. But don’t fall on your sword over matters of frivolity and be prepared to pay the price when you do. Enough said.
I’ve just finished mucking about installing an open source ad server called phpAdsNew. Within an hour I had the application set up on my host and connected to my database and ready to serve ads. It took a little poking around the documentation to get my first ad to serve but a little patience was all it took. It’s funny to have led teams of people and vendors through three different major ad server migrations over the course of months and to now essentially mimic the core process in 60 minutes.
As for the ad server it certainly appears capable, nothing that you would confuse with a full featured paid system but more than adequate for running sponsorship ads on our company blog.
I REALLY like that you can set ad text in the ad server application (this is the text that reads ‘Julians.name Sponsor’ right below the ad. In my experience with enterprise ad servers this wasn’t an option – you could code it in to your ad tags but that increased file size so we avoided it (performance and cost issues). Many content management systems address this but it’s much easier to populate it in the ad server since customizing the message is useful.
My only complaint is that the UI for the software seems to hiccup on the Mac. I’m surprised by this since the app is supposed to be stable in Mozilla and I rarely see differences between FireFox on the PC and Mac platform.
For now, you can see my live test on the bottom right of my sidebar of Julians.name where I have an MMC ad running (and IAB standard 125X125 that I ripped off CNET). Go ahead, click on that ad. The company will no doubt take the free traffic. 🙂 I think I need to change the sponsor text to read “Looky Looky!”
I imagine looking back a year from now and thinking about how we got our start on the company blog. How, so many people immediately started reading it and linking to it. It has all been rather a shock – but a nice one. It’s not like we haven’t worked on it. All our spare time during the day and evening have been spent writing, linking and looking at new story ideas.
I know we’re still talking about small numbers but we’ve made some very significant strides for two weeks work. Shannon and I were talking on the phone tonight and she excitedly told me that our blog had managed to get us on page 1 of a google search she performed. This, with absolutely NO SEO work. That is even more amazing to me than the unique vistors and page views we’re getting. Speaking of that I thought I’d throw up a screen grab of this past week’s uniques. Cheers.
Great idea for a Jeep ad. I could actually see it playing in Europe or Oz but probably not around this neck of the woods. Too bad, it doesn’t seem patently offensive to women (I could be wrong) and it is low key in a way that almost makes it feel subtle – even though there’s nothing subtle about it.